CASE STUDY | VITAMINWATER

Social Strategy for Vitaminwater

The Situation: Vitaminwater’s global marketing strategy was influencer and word-of-mouth centric. Atlanta’s new strategy was to find partners who could leverage blogging, social media and influencers across fashion, music, film and everything trending to make vitaminwater the most talked about brand in regional markets.

The Solution: We architected vitaminwaters global social strategy, trained the agencies in all markets and ran the Canadian community. This included a broad mix of celebrity and social personality influencers and the first true videoblog for any Coca-Cola brand globally. Our activation included leading content creation amongst celebrities in the Cannes International Film Festival.

The Results: Vitaminwater had explosive social media activity and became a global case-study and benchmark for digital community marketing at Coca-Cola.


Project Details

  • Client:
  • Vitaminwater
  • Category:
  • Social Strategy
  • Date:
  • 2012