CASE STUDY | TANNER FOUST

Tanner came to BMG with the goal of expanding himself as a brand while maintaining a strong connection and approachable relationship with his core fans.

Beyond Marketing Group facilitated partnerships with brands such as Ford, Rockstar Energy Drink, Odyssey Batteries, Motegi, Illest, Eneos, Napa Auto Parts, and Hot Wheels. These efforts, coupled with Tanner's charm and talent, have exponentially increased Tanner’s reach and grown his presence significantly.

BMG produced a video series titled Life in the Foust Lane, giving fans a look behind the scenes into Tanner’s life.

RESULTS INCLUDE:
• 300% growth in social media presence
• Sponsorship value and ROI have doubled
• 2012 Hot Wheels stunt generated over 8 billion impressions worldwide
• 2013 cumulative total of 65mm YouTube views

Project Details

  • Client:
  • Tanner Foust
  • Category:
  • Social Media, Motorsports, Sponsorship, Video
  • Date:
  • 2011 - Present