CASE STUDY | SKULLCANDY MUSIC AND LIFESTYLE CAMPAIGNS

Skullcandy asked Beyond to handle music promotions and lifestyle promotions.

No matter how great a song is, it won't pack a punch without the right pair of headphones to deliver the music...

This is the case in point when we were tasked to handle a music program for some of the best headphones on the market. We were the conduit for Skullcandy to partner with incredible talent.

From product collaborations, limited music releases, and multi-stop tours, we could hear the song of sweet success. We worked with artists such as Action Bronson and Dinosaur Jr to create unique and shareable campaigns.


SUCCESSES
• 29.8 million program impressions
• millions of video views
• 200k leads generated
• Show attendance in the thousands



Project Details

  • Client:
  • Skullcandy
  • Category:
  • Lifestyle, Publishing, Production
  • Date:
  • 2012 - 2013