CASE STUDY | SCOTT SPEED X SOCIAL

BMG showed how understanding youth motorsports and specializing in youth marketing can quickly grow a person’s brand and social profile by targeting the right demographic. Starting from a couple thousand fans across multiple platforms to over 100k in less than 1 year with high engagement.

Using social media best practices and applying motorsports audience knowledge and targeting youth demographic and cross over sports, Beyond Marketing Group has been able to grow Scott Speed’s social media presence by over 500% on both Facebook and Instagram. In addition, BMG has been able to secure a PSA for Scott Speed in its first year of management with a top tier energy drink.

Scott remained focused on racing while BMG looked after his best interest in increasing value, brand awareness, merchandise sales, social media and providing various opportunities to grow with VW and cultivating b2b relations with BMG existing client base.

Using social media best practices and applying motorsports audience knowledge and targeting youth demographic and cross over sports, Beyond Marketing Group has been able to grow Scott Speed’s social media presence by over 500% on both Facebook and Instagram. In addition, BMG has been able to secure a PSA for Scott Speed in its first year of management with a top tier energy drink.

Scott remained focused on racing while BMG looked after his best interest in increasing value, brand awareness, merchandise sales, social media and providing various opportunities to grow with VW and cultivating b2b relations with BMG existing client base.

Highlights:
• Growth of over 500%
• Authentic voice
• Increase in brand value
• 2015 RBGRC Series Champion

Project Details

  • Client:
  • Scott Speed
  • Category:
  • Social Media, Motorsports, Sponsorship, Video Creation
  • Date:
  • 2015 - Present