CASE STUDY | SCION RACING

Beyond is behind the ideation, creation and execution of Scion’s motorsport initiatives.

Nothing is a more powerful representation of an automobile’s prowess than a strong motorsports team. Beyond launched the Scion program, we have seen wins both on the track as well as through social engagement.

This ongoing project includes every detail and facet of Scion’s unique racing programs, race team, sponsorship, driver management and more. BMG handles all supporting aspects including:

• Video Production
• Social media
• PR
• Events
• Logistics

We additionally serve Scion Racing with experiential marketing, VIP and press events, dealer/region activations, original content and distribution, sponsorship audits, creative, co-op partnerships and project vehicles. A key function in addition to campaign efforts is extensive ROI measurement, analytics and lead generation.

RESULTS INCLUDE:
• Scion has become a top contender in Motorsports series such as Drift, Rally, Time Attack, Drag, and Road Racing
• 2014 Scion Drift Season Manufacturing Cup Winner

SUCCESSES:
• 3 consecutive year winner of Telly Awards for Scion Racing
• Videos views over 40 million
• Over 30+ Podium Finishes in various racing series
• 500,000 credible leads generated from event activations
• Social media growth of 200% in last 12 months

Project Details

  • Client:
  • Scion Racing
  • Category:
  • Motorsports, Lifestyle, Fabrication, Social, Video Content
  • Date:
  • 2008 - Present