CASE STUDY | SCION

When Scion AV wanted to support musicians, we helped take sponsorship to the next level. Scion AV Music Releases mirrors an entire record label and tour component strategy- thus setting the stage for years of successful partnerships. - See more at: http://beyondmg.com/cs/cs-scionavreleases.html#sthash.8CwBLS6f.dpuf

What started as sponsored tours and promotional compilation cd releases (distributed at dealerships and events) was dramatically transformed as the Scion AV brand evolved. The simple Scion branded promo CDs matured into original content development.

We brought together brand and artists across such music types as:
Electronic Dance Music (EDM) | Garage | Rock | Metal | Hip Hop | Punk | Dubstep | Rap | Beats

Beyond has build one of the strongest artist/talent networks in the industry. Our reputation with artist relations has helped us bring some of the most exclusive and authentic voices to corporate brands. We help marry these two worlds into a harmonious union..

• a-Trak
• zari III
• Big Freedia
• Dam Funk
• Danny Brown
• Dim Mak
• Dirtbombs
• Enslaved
• Immolation
• Juan Atkins
• King Khan
• Melvins
• Meshuggah
• Moodymann
• Nadastrom
• Skream & Benga
• Trouble & Bass
• Wormrot
• Asap Rocky
• Asap Ferg
• Ty Dolla Sign
• Trinidad James
• Harry Fraud
• Danny Brown
• Curren$y
• Action Bronson
...and many many others

THIS 360° PROGRAM INCLUDES:
• Limited Edition Music Releases
• Tour Sponsorships
• Music Videos

RESULTS
• Thousands of hours of original audio content
• Millions of video views
• Tens of thousands of attendees
• 10s of millions of social impressions
• Innumerable success with artists & influencers

In addition to the numerous successes across the program's entirety, what we are most proud of is the decade long partnership with Scion in this endeavor. As the Scion AV Music Release project has changed, this evolution is a testament of our partnership and the longevity of our commitment to Scion's success.

Project Details

  • Client:
  • Scion
  • Category:
  • Social Media, Digital
  • Date:
  • 2010 - Present