CASE STUDY | SCION AV

Since Scion’s inception in the early 2000’s Beyond has guided Toyota’s youth brand to many successes.

REACH
One of these programs is Scion Audio Visual (scionav.com). This award winning, dynamic brand outlet had a 2013 staggering reach of:

• 1.36 billion impressions
• video content that garnished nearly 7 million views
• event attendance at well over 580k


A POWERFUL PARTNERSHIP
Scion tasked Beyond with targeting a young, forward thinking audience by way of several initiatives centered around Scion’s goal of supporting independent artistic expression.

BMG produces branded albums, music videos, and exclusive content with independent artists, DJs, musicians, influencers, record labels, and directors. BMG also handles the social media and event marketing efforts for the Scion AV program.

Beyond continues to work hand in hand with Scion to reach their intended youth demographic. By talent integrations, unprecedented events & tours, and original content development, we remain relevant within youth's chaotic social landscape.



Project Details

  • Client:
  • Scion AV
  • Category:
  • Social Media, Lifestyle, Publishing
  • Date:
  • 2009 - 2010