CASE STUDY | Scion AV - Olivia Jean

Beyond partnered Scion with Third Man Records recording artist Olivia Jean for an innovative collaboration that included exclusive music, a music video, tour sponsorship, a pop-up record store, and integrated automotive content.

The partnership began with an exclusive music release available both digitally and physically in the form of a limited edition 7” vinyl record, as well as an original music video. In support of the release and partnership Olivia Jean then headed out on the road for a multi-city brand sponsored tour. From this tour we produced car-integrated content giving fans the unique opportunity to experience tour life from the artist’s perspective, highlighting stops in Nashville, Cincinnati, and Louisville. Lastly, we helped create a Pop-up record store in LA featuring exclusive Third Man vinyl records and a blistering performance by Olivia Jean.

RECAP:
• BMG paired a buzz-worthy artist and label for an innovative mix of original and exclusive content.
• The exclusive Pop-up record store garnered wide media and public attention with attendees travelling from hundreds of miles away.

SUCCESSES:
• Over 1 million online impressions
• Appearance on Conan O’Brien highlighting music release
• Press Coverage on Dangerous Minds, New Noise, Magazine

Project Details

  • Client:
  • Scion AV - Olivia jean
  • Category:
  • Social, Experiential
  • Date:
  • 2014