CASE STUDY | MOTORCLUB SHOW

ABOUT MOTORCLUB
Motorclub documents the real life journeys of motorsport professionals living at the edge of the fastest growing sports culture in the world. The stories illuminate the working and aspiring lives of drivers, extreme athletes, entrepreneurs, umbrella girls, and promoters— as they compete to win in their sport and profession.

In season 1, the 5-episode series narrows in on the busy and intensifying days leading up to the most competitive racing weekends of the season.Each episode of intersecting storylines will culminate with actual racing footage as seen from the exclusive views of drivers, fellow crew, family members, friends, and spectators.

WEBSITE:

Motorclubshow.com

SCHEDULE
Episode 1 - The Starting Line
10/20/2016
Motorclub launches the series with VW Andretti Rally Cross teammates Tanner Foust and Scott Speed, two champion supercar drivers locked in a head to head race for the 2016 Red Bull GRC Title. From go-karting and drone racing to beating out the pack on the season’s most competitive turf, the pilot episode takes viewers on and off the track for a raw and personal view of the passion required to be a champion.

Episode 2 - The Compound
10/27/2016
Motorclub invites fans and viewers into the home compounds of action sports superstar Travis Pastrana and skating legend and GRC driver Bucky Lasek. From a backwoods fantasy course for freestyle motocross to a backyard skate bowl with a view, these two celebrated athletes have successfully maintained their lifestyle at home, managing a careful balance of family and career along with a community of friends who inspire and share their enthusiasm for going big.

Episode 3 - The Streets
11/03/2016
Formula Drift superstar Ken Gushi returns to his roots – on the grid at The Streets of Willows, California. Reflecting on his career then and now, Ken brings together friends including fellow drifter and former FD champion Dai Yoshihara for an afternoon of drift trike riding and track practice in the desert sun. The action also follows Ken to Monroe, Washington where he climbs through the heats and into the top 16 of Formula Drift Seattle. The episode features Ken Gushi, Dai Yoshihara, Nexen tire model Erica Nagashima, and FD crew chief Stephan Papadakis, who helped pioneer drifting by building champion cars for the sport’s top drivers including Tanner Foust and last year’s FD champion Frederic Aasbo.

Episode 4 - The Freestyle
11/10/2016
Few athletes have crossed over into three action sports with such intensity and success as freestyle motocross legend and global rally cross and off-road truck driver Brian Deegan. This episode focuses on the grass roots success of Brian Deegan and how his will to compete created a cultural revolution in motocross, a business and popular lifestyle brand, and a racing legacy now being passed onto to his children. The episode also features Rockstar freestyle superstar and Nitro Circus team member Jacko Strong, a young rider from Australia who followed his dreams in the footsteps of heroes and mentors like Brian Deegan.

Episode 5 - The Podium
11/17/2016
The season finale concludes with a championship weekend in Los Angeles, taking viewers inside the paddocks of Red Bull’s GRC double-header weekend at Port of LA. Scott Speed and Tanner Foust are once again repeating last year’s showdown with both drivers engaged in an even tighter race to win the 2016 Red Bull GRC title. Meanwhile, across town, Ken Gushi and other top drift drivers wage battle on the asphalt in the Formula Drift Championship as the first season’s characters and their storylines move to a dramatic conclusion.

Project Details

  • Client:
  • MOTORCLUB Show LLC.
  • Category:
  • Content Creation
  • Date:
  • Since Oct 2016