CASE STUDY | LIFEAID BEVERAGES

LifeAID Beverage Company is the leading manufacturer of premium, healthy, and convenient nutritional products for every lifestyle. Each of LifeAID Beverage Co’s current and future lifestyle offerings, while different in flavor and formulation, share some important characteristics. Each is: doctor developed, only 45 calories, sweetened with organic blue agave and fortified with ingredients designed to AID a particular avocation.

Current Products:
• FitAID
• FitAID Fuel
• GolferAID
• PartyAID
• FocusAID
• TravelAID
• LifeAID

SOCIAL
BMG manages all of the social media assets for LifeAID Beverage Co., with highly successful Instagram, Facebook, and Twitter accounts across all three lines, with an audience size totaling over a quarter million active users. Through engaging content, social giveaways, and the development of a fanatical user-base, BMG has turned LifeAID Beverage Co. into a top-tier lifestyle brand with a powerful digital presence.

EVENT ACTIVATION
In addition to Social, BMG executes the experiential components of the brand. 2015 activations included:
• Major Events and official parties
• Sponsorships of related activities in functional fitness and obstacle course racing

SUCCESSES
• 200+ million social impressions for LifeAID Social Assets in 2015
• Top 20 Beverage Brand on Instagram

Project Details

  • Client:
  • LifeAID Beverages
  • Category:
  • Social Media, Consultation, Strategy
  • Date:
  • 2012 - Present