CASE STUDY | GOOGLE PLAY CANADA

Social Management and Strategy for Google Play Canada

The Situation: Google Play was looking to gain more awareness and engagement on Facebook and Twitter. Their current media partner was not able to meet or exceed their needs and expectations. With our team already managing the Google Play strategy and creative, Google was seeking a new media partner to drive down cost per click and increase engagement.

The Solution: In a world of iTunes, Spotify and more, Google Play had an uphill battle to both differentiate and drive awareness. We developed a consumer first media strategy, with stronger targeting, more engaging content and a specialized dashboard to optimize results.

The Results: Google Play engagement instantly increased, with substantially more engagement per dollar. CPC also dropped by almost 20% putting Google Play in the top 1% of cost per click efficiency on Facebook. The complete ownership of the channel has also since led to successful creative campaigns and influencer campaigns.


Project Details

  • Client:
  • Google Play Canada
  • Category:
  • Social Management and Strategy
  • Date:
  • Ongoing since 2015