CASE STUDY | COCA-COLA

Social Strategy for Coca Cola social consumer engagement

The Situation: Coca-Cola the world's largest beverage brand faces both regional & global challenges on multiple social channels. With each market trying to manage their own channels, Coca-Cola hired us to help exponentially increase engagement on Facebook specifically.

The Solution: Using proprietary data to uncover a series of powerful strategic objectives, we rapidly connected our strategy to a robust content development system while continually optimizing with dedicated community management.

The Results: We helped Coca-Cola achieve their highest ever engagement in Facebook. 17% higher on average than any other global market with 10% increased reach.

Project Details

  • Client:
  • Coca Cola
  • Category:
  • Social Strategy
  • Date:
  • 2011