CASE STUDY | CINEPLEX

Social Strategy for Cineplex consumer engagement

The Situation: Cineplex wanted to get into the newsfeed, or stream of content of their youngest demographic, 8-15. With so many new ways to watch movies, they wanted to remind their young consumers that nothing compares to the big screen.

The Solution: A new program called #FanScreen was created in which we enlisted the support of various popular bloggers, Viners and YouTube celebrities to create interesting content that “fans” actually would want to see. This content was engaging, fun and put Cineplex into a white space that they had never been in before.

The Results: Overall fan engagement substantially increased. The initial goal of increasing engagement by 20% doubled to 40% and the Cineplex team was able to increase reach and conversations into areas they never had before.


Project Details

  • Client:
  • Cineplex
  • Category:
  • Social Strategy
  • Date:
  • 2014-2016